PRIVACY
Privacy Policy
We, HelloFresh Canada Inc., are committed to protecting and respecting your privacy. This policy (together with our Terms and Conditions and any other documents referred to herein or therein) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
In this Privacy Policy, the words “we”, “us”, “our” and similar expressions refer to HelloFresh Canada Inc., a British Columbia company that is the operator of the website www.hellofresh.ca and our related mobile applications in Canada (“our Site”). This Privacy Policy is applicable to persons who access our Site on the internet or access our Site or services via any web application, mobile application or other platform or device.
By visiting or accessing our Site and/or our services, you acknowledge and agree that you have read and understand this Privacy Policy, and consent to the collection, use and disclosure of your personal information as described in this Privacy Policy. In most cases, we will ask you to provide explicit consent (through agreeing to a revised version of this Privacy Policy) if we intend to collect, use or disclose your personal information other than as described in this Privacy Policy, however sometimes your consent may be implied through your conduct with us.
In this Privacy Policy, the words “we”, “us”, “our” and similar expressions refer to HelloFresh Canada Inc., a British Columbia company that is the operator of the website www.hellofresh.ca and our related mobile applications in Canada (“our Site”). This Privacy Policy is applicable to persons who access our Site on the internet or access our Site or services via any web application, mobile application or other platform or device.
By visiting or accessing our Site and/or our services, you acknowledge and agree that you have read and understand this Privacy Policy, and consent to the collection, use and disclosure of your personal information as described in this Privacy Policy. In most cases, we will ask you to provide explicit consent (through agreeing to a revised version of this Privacy Policy) if we intend to collect, use or disclose your personal information other than as described in this Privacy Policy, however sometimes your consent may be implied through your conduct with us.
We may collect and process the following data about you:
Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our Site.
If you contact us, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
Details of transactions you carry out through our Site and of the fulfilment of your orders.
Details of your visits to our Site or services via any web application, mobile application or other platform or device, including, but not limited to, traffic data, location data, weblogs and other communication data, device information, whether this is required for our own billing purposes or otherwise and the resources that you access.
If you contact us, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
Details of transactions you carry out through our Site and of the fulfilment of your orders.
Details of your visits to our Site or services via any web application, mobile application or other platform or device, including, but not limited to, traffic data, location data, weblogs and other communication data, device information, whether this is required for our own billing purposes or otherwise and the resources that you access.
In addition, if you access our Site using one of our mobile applications, we may use technology to collect the following information:
Details of your access to and use of the application, including traffic data, rough location data (not including GPS location), logs and other communication data and the pages or resources that you access and use on or through the application.
Information about your mobile device and internet connection, including the device's unique device identifier, IP address, operating system, browser type, mobile network information, app store account information and the device's telephone number.
If you do not want us to collect this information, do not download our mobile applications or delete them from your devices. We also may use these technologies to collect information about your activities over time and across third-party websites, apps or other online services (behavioral tracking).
IP addresses, cookies and disclosure to third party social media, advertising, and service providers We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This aggregate information is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage by using cookies (a cookie is a small text file that is saved on the hard drive of your computer). Cookies help us to improve our Site and to deliver a better and more personalised service. They enable us:
To estimate our audience size and usage pattern.
To store information about your preferences, and so allow us to customise our Site according to your individual interests.
To speed up your searches.
To recognise you when you return to our Site.
Information about your mobile device and internet connection, including the device's unique device identifier, IP address, operating system, browser type, mobile network information, app store account information and the device's telephone number.
If you do not want us to collect this information, do not download our mobile applications or delete them from your devices. We also may use these technologies to collect information about your activities over time and across third-party websites, apps or other online services (behavioral tracking).
IP addresses, cookies and disclosure to third party social media, advertising, and service providers We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This aggregate information is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage by using cookies (a cookie is a small text file that is saved on the hard drive of your computer). Cookies help us to improve our Site and to deliver a better and more personalised service. They enable us:
To estimate our audience size and usage pattern.
To store information about your preferences, and so allow us to customise our Site according to your individual interests.
To speed up your searches.
To recognise you when you return to our Site.
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site. This Site uses Google Analytics, a web analytics service provided by Google Inc. (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. Google Analytics also uses cookies to enable us to analyze the use of our Site. The information gathered by the cookie about your use of this Site will generally be transmitted to Google servers in the US and saved there. As licensed by the owners of this Site, Google will use this information in order to analyze your use of this Site, in order to compile reports regarding the Site activity, and in order to render further services associated with Site activity and internet usage to the owner of this Site. The IP address of your browser as detected by Google Analytics will not be conflated with other data from Google. You can choose to prevent the saving of cookie files through the relevant setting in your browser software; we would however like to inform you that you will in this case not be able to use all the functions of this Site to their full extent. You can choose to prevent Google’s collection and usage of the data gathered by cookie files to provide information regarding your usage of this Site (including your IP address) by downloading and installing the browser plugin available here. By using this Site, you are consenting to the appropriation of data about you by Google in the manner and for the purposes laid out above. As you browse this Site, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, Inc. (“AdRoll”), 972 Mission Street, San Francisco CA, 94103 USA, then enables us to present you with retargeting advertising on other sites based on your previous interaction with this Site. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number. You can visit this site to opt out of AdRoll and their partners’ targeted advertising. This Site uses the Google’s AdWords remarketing service to advertise on third party Sites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use advertising cookies to associate your browser with interest and demographic categories, and serve ads based on your past visits to this Site. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You can set preferences for how Google advertises to you here , and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin. This Site uses retargeting services from the social network Facebook, operated by Facebook, Inc. (“Facebook”),1601 South California Avenue, Palo Alto, CA 94304 USA. Facebook collects certain information via cookies to determine which web pages are visited. This data is then used to associate your browser with interest and demographic categories, and serve Facebook ads based on your past visits to this Site. Please note that any information collected by Facebook via cookies is not linked to any customer's personal information collected by us. On this Site, data for marketing and optimization purposes is collected and stored by Webtrekk GmbH (“Webtrekk”), Robert-Koch-Platz 4, 10115 Berlin, Deutschland ( link to website). This data is used to create a user profile under a pseudonym, and cookies may be used for this purpose. Your IP address is anonymized, saved and sent, making it impossible to identify you via your IP address. The collected data is deleted once there is no longer a need to save it for analytical purposes, or upon the request of the user. For more information regarding how Webtrekk collects data, you may find their privacy policy here. For exclusion from Webtrekk tracking, a cookie named “webTrekkOptOut” from the domain webtrekk.net is used. This tracking opt-out is active as long as this cookie is not deleted. To activate this opt-out, please visit this site. Integrated on our webpages are plugins from Facebook. These Facebook-plugins are indicated by the Facebook-logo or the “Like-Button” on our website. You can find an overview of the Facebook-plugins here. When you visit our Site, a direct connection is established between your browser and the Facebook server through the plugin. Through this connection, Facebook is informed that you have visited our Site using your IP address. Should you click the Facebook “Like-Button” while logged into your Facebook account, you can link the contents of our Site to your Facebook profile. In this way Facebook can link your visit to our Site to your user account. We have no influence on the contents of the data you transmit to Facebook or its use by Facebook. You can find further information regarding this in the Facebook Privacy Policy here. In order to avoid your user account being linked to the data passed on to Facebook, you must be logged out of your Facebook account. Integrated on our webpages are functions of the social service Twitter. These functions are provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the “Re-Tweet” function, the Sites you have visited are linked to your Twitter account and made known to other Twitter users. In this process data is also entrusted to Twitter. We have no influence on the contents of the data you transmit to Twitter or its use by Twitter. You can find further information regarding this in the Twitter Privacy Policy here. You can change your Twitter privacy settings under your account settings here.
This site uses Mitaa Data, 5-4350 Castleton Road, London ON N6N 0A3. When a device visiting this website has allowed location services, the Mitaa determines a probable postal mailing address from which the website was viewed. If the Mitaa determines that the address of the device is a location of marketing interest, it will send a postal mailer on behalf of the client. No person(s) associated with specific devices are ever determined and Mitaa does not collect or use personal information, nor do brochures mention a website visit as the reason for solicitation. The information mailed does not use or contain any personalization or sensitive information. For more information or to opt out of Mitaa’s services, go to https://www.mitaadata.com/privacy.html.
This site uses Mitaa Data, 5-4350 Castleton Road, London ON N6N 0A3. When a device visiting this website has allowed location services, the Mitaa determines a probable postal mailing address from which the website was viewed. If the Mitaa determines that the address of the device is a location of marketing interest, it will send a postal mailer on behalf of the client. No person(s) associated with specific devices are ever determined and Mitaa does not collect or use personal information, nor do brochures mention a website visit as the reason for solicitation. The information mailed does not use or contain any personalization or sensitive information. For more information or to opt out of Mitaa’s services, go to https://www.mitaadata.com/privacy.html.
When you use our mobile applications, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include:
Advertisers, ad networks and ad servers.
Analytics companies including adjust (www.adjust.com), appsee (www.appsee.com) and apptimize (www.apptimize.com).
Customer notification & relationship management service providers including Accengage (www.accengage.com) and appboy (www.appboy.com).
Your mobile device manufacturer.
Your mobile service provider.
We rely on third party analytics companies and customer notification & relationship management service providers to monitor, provide and improve our mobile applications and the delivery of our Services.
These and other third parties may use tracking technologies to collect information about you when you use our mobile applications. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, apps and other online services websites. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside of Canada (including in particular, in the United States and in countries in the European Economic Area). It may also be processed by staff operating outside Canada who work for us, for one of our affiliated companies or for one of our suppliers. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone, and unless we negligently disclose your password to a third party, we will not be liable for any unauthorized transactions entered into using your name and password. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Uses made of the information We use information held about you in the following ways:
To ensure that content from our Site and mobile applications is presented in the most effective manner for you and for your computer.
To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
To carry out our obligations arising from any contracts entered into between you and us.
To allow you to participate in interactive features of our service, when you choose to do so.
To notify you about changes to our service.
For the purposes described above under “IP addresses, cookies and disclosure to third party social media, advertising, and service providers”.
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone. If you are an existing customer, we may also contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this, and where it is permitted under law. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the order form or registration form). We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience. Disclosure of your information We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, in furtherance of the purposes set forth above, and as reasonably required to manage our business. We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If HelloFresh Canada Inc. or substantially all of its assets is acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of HelloFresh Canada Inc., our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Your rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise the right at any time by contacting us at privacy@hellofresh.ca. Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. Access to information Canadian federal and provincial privacy legislation (“Privacy Laws”) give you the right to access information held about you. Your right of access can be exercised in accordance with applicable Privacy Laws. Any access request may be subject to a fee of $10 to meet our costs in providing you with details of the information we hold about you. Changes to our privacy policy Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail or other electronic means. Contact Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to privacy@hellofresh.ca.
If you have questions, comments or concerns around our privacy policy, or if you'd like to access your personal information, you can reach out to:
Attn: Essa Abdool-karim, Head of Legal and Data Privacy Officer, 110 Spadina Avenue, Unit 400 Toronto, ON M5V 2K4
OR
privacy@hellofresh.ca
If you are not satisfied by our response, you can reach out to the Privacy Commissioner of Canada: Office of the Privacy Commissioner of Canada 30, Victoria Street Gatineau, Quebec K1A 1H3 Toll-free: 1-800-282-1376 Phone: (819) 994-5444 TTY: (819) 994-6591